Mutt Industries

On her first day at Mutt Industries, Cindy Wade, CFO & Operations Manager and the firm’s fourth employee found herself at the photocopier. She meticulously blew up and resized two photos, the body of a monkey and the head of pig, until she got them to match just right. Cindy’s Frankenstein assignment was not for one of the full service advertising agency’s national clients, but rather she was creating her very own mutt. Cindy explains that “Mutt is a state of mind. A Mutt is creative and resourceful. For a Mutt it is not about ego, it’s about getting it done.” The two halves of Cindy’s Mutt, which lives on her business cards (printed by KeeganMeegan), represent playful nicknames for her two daughters.

Scott Cromer, Steve Luker and Mike McCommon founded Mutt Industries in February 2009, after leaving Wieden+Kennedy. The three partners made an intentional decision to leave the polished cobblestone of the Pearl District and set up shop in Produce Row. The guys say that the Pearl District did not fit their personalities, and that they mesh better with gritty industrial edges of Portland’s eastside. Moreover, the energy of the district is leading them to more and more collaborations, such as a recent collaboration to incorporate Cardboard Castle’s motion graphic expertise on a Nike video.

Mutt Industries made their home in the Portland Storage Building. In the open office space the staff of 21 occupies a mix-and-match of bright retro office chairs. Cindy will regularly bargain with their upstairs neighbor, a furniture reseller, who will hold onto eccentric pieces she or one of other Mutts might like. Over the last three years the office has grown along with the staff, last year they knocked out a wall and added a production studio, to house their ever multiplying diverse staff.

When Mutt hosts their high profile clients like Nike, Gerber, NFL Network, Adidas, and the Tampa Bay Buccaneers they never get complaints about the local eats or a lack of nearby watering holes. Mutt favorites include La Merde, Olympic Provisions, Dig a Pony and the occasional visit to Robo Taco.

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