Upon entering R/West’s 3rd Avenue digs, one gets the feeling that they live in a constant state of forward motion. Inside is a maze of particleboard offices, which by design doesn’t provide much by way of status or privacy, but rather an environment that’s as collaborative as it is gritty. And with the right mix of brute strength and creativity, the walls could be kicked down to make way for an impromptu, all-agency brainstorm. If anything these seemingly moveable pieces are symbolic – standing reminders that nothing in advertising is permanent.
Add in spray-painted cinder blocks, laser projected agency insignia, and an area that is part conference room, part storage unit for President Sean Blixseth’s collection of Star Wars paraphernalia, one also gets the sense that R/West isn’t your run-of-the-mill, sleek-couched, shiny-desked full-service agency. R/West was founded by Blixseth in 1997, and over the years has produced award-winning work for Burgerville, Bridgeport Brewing, First Tech Federal Credit Union, and are also the agency behind Suburban Auto Group’s famed “Trunk Monkey.”
When it came to finding a neighborhood to call home, Blixseth looked for an area that fit the agency’s trail blazing vibe, and it was obvious they weren’t going to move in above a Crate and Barrel. Now with offices in San Francisco and New York, R/West’s East Side office remains a hub for the agency’s determined lot of creative types. And for the times when a little local inspiration is in order, the R/West crew can be found just a few blocks North at Slow Bar.Return to top ^